Good implementation of proven technical SEO techniques is one of the foundations of a successful SEO campaign. A well-performing site that judiciously allows the indexing of the right kinds of pages in its domain will almost always have a leg up over non-technical SEO savvy competitors in Google’s SERPs. Far too often, SEOs overlook the value of technical SEO and focus more on areas such as on-page SEO and link acquisition. While those SEO facets are crucial in their own ways, doing technical SEO correctly maximizes the impact of every other thing you do in a campaign. If you’re looking for an up-to-date guide on how to perform a comprehensive technical SEO audit,…

Disclaimer: I’m not actually investing my entire retirement savings in Facebook, nor would I suggest anyone, anywhere ever invest a large part of their savings in one stock. That said, if I weren’t trained in the art of diversification, I probably would. Here’s why: Google isn’t afraid of Facebook ads on Facebook, they’re afraid of Facebook eating Adsense. And they should be. Google makes just under $10 billion a year (over a quarter of their revenue) from Adsense – ads they place on other Web sites. Google can make these ads effective because they can combine their understanding of what is on the page with your recent searches to put…

If the last few months of ranking changes have shown me anything, it’s that poorly executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As a result of well intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tactics that are black, white, or any shade of grey, you can do yourself a favor by avoiding the appearance of link spam. It’s become very obvious that recent updates hit sites that had overly aggressive link profiles. The types of sites that were almost exclusively within what I…

I might say this is the most comprehensive list of traffic sources ever. Pay Per Click Traffic Sources Google Adwords – http://adwords.google.com MSN Adcenter – https://adcenter.microsoft.com Looksmart – LookSmart > Pay-Per-Click Search Advertising 7Search – 7Search | Pay-Per-Click Search Engine Advertising Network Facebook Ads – Advertising | Facebook MyAds – http://www.myads.com Clicksor – Contextual Online Advertising and Behavioral Marketing Company Marchex – Marchex : Pay Per Click AdSide – AdSide Adblade – Adblade – Online Advertising and Monetization Services Adbrite – adBrite Exchange AdSonar – http://www.adsonar.com POF Ads – https://ads.pof.com Advertise.com – Online Advertising Company : PPC : Email Traffic : Remarketing : Display Advertising : Online Ads : Pay Per Click Advertising : Advertise.com Pulse360 – Pulse 360 – The Leader in Content Targeted…

Every few years I make a browser switch and my web use evolves sometimes for the better, and sometimes for the worse. My particular evolution went something like this: Netscape, IE, KDE Konquerer (switched from Windows98 to Debian – so no more IE), Mozilla Phoenix (early Firefox), IE (what do you know… went back to Windows), Firefox, IE, Firefox, and over the last year Chrome. My latest switch to Google Chrome has had the biggest affect on my daily web usage, particularly from the amazing assortment of extensions. The browser is also light and stylish with cool themes. If you haven’t tried it already I highly recommend you do. With…

Between social media campaigns, link building tasks, analytics reports, meetings, networking events and all that other good stuff that fills the inbound marketer’s time, there’s a real need to streamline all the busywork so we can do our jobs more effectively. To do this, we’ve compiled some of our favorite browser extensions – some new goodies, some old classics, and more. We’d love to know about yours too, so make sure to drop a comment below! Email 1. Boomerang for Gmail (Chrome/Firefox) A one-stop-shop for scheduling, archiving and prioritizing emails in Gmail. Boomerang lets you schedule messages for the future, postpone messages until you’re ready to read them and prioritize…

If you don’t have a Google Webmaster Tools (GWT) account, then you need to go get one now. For the princely sum of $0 per month you get to see information directly from Google for your eyes only. It’s the primary mechanism for Google to communicate with webmasters, helps you to identify issues with your site and can even let you know if it’s been infected with malware. This guide to GWT walks you through the various features of this tool, and gives you an insight into what actionable data can be found within. For more in depth help go to Google’s Webmaster Help. Verification Before you can access any…

The internet is the greatest educational tool ever invented. Largely, in part, because smart people share their advice on blogs like this. As an internet entrepreneur, it’s important to take advantage of this free information, but you have to know which blogs to follow. So I’ve listed the top 25 blogs that every internet entrepreneur should read, many of which I read on a daily basis. Note: The subscriber counts came directly from the corresponding sites and are accurate as of September 2011. Blogs for Building Websites The first step in becoming an internet entrepreneur is building a website. All five of these blogs have helped me considerably when it…

Twitter has grown to over 500 million users and is expected to see ad revenues grow as well. Making most of its money from advertising, Twitter is expected to post ad revenues of $259.9 million this year, according to researcher eMarketer. Twitter advertising is different from most of the online advertising options out there, with elements of cost-per-click, display, and social media ads all wrapped up in 140 characters or less. Like other social ads, advertisers can form a relationship with consumers directly where they can engage with and share marketing messages. Ads become part of the discovery process on Twitter with ads appearing in content and integrated into the…

I am currently receiving more inquiries than ever about what factors into the comparisons and associations apparent in authorship, enabling a given listing to stand out from the crowd in the SERPs. People want to pinpoint a cause and effect scenario. People want answers. SEO is like life. We cannot always give an explanation or find a scientific solution to questions being asked of us. For some time, I have been studying the application of algorithms in respect to human behaviour, animals and nature. Seven years ago, my fascination in complex adaptive systems was born, and my particular interest has been in social behavior. I have studied scientists and scientific…