• How to Perform An SEO Audit?

    This is designed to be a comprehensive guide for performing a technical SEO audit. Whether you’re auditing your own site, investigating an issue for a client, or just looking for good bathroom reading material, I can assure you that this guide has a little something for everyone. So without further ado, let’s begin. SEO Audit Preparation   When performing an audit, most people want to dive right into the analysis. Although I agree it’s a lot more fun to immediately start analyzing, you should resist the urge. A thorough audit requires at least a little planning to ensure nothing slips through the cracks. Crawl Before You Walk Before we can…

  • How Would You Evaluate Guest Post Opportunities?

    With all the recent turbulence in the SERPs, many agencies and businesses are recognising the need to move budgets from the lower-end link building tactics to techniques like guest posting. Guest posting is very easy to get wrong though, as a technique it may well be considered high-quality but just like any other link building tactic, it’s the execution which determines whether the links earned are high-quality (the devil is in the detail!). My main concern with all the hub-bub going on around guest blogging is that in say 18 months time when Google launches say, the Badger update, folks will have been buzzing along thinking they’re building links that…

  • Launch Your Successful Pinterest Marketing Campaign.

    It’s no secret that Pinterest is becoming one of the go-to social networks to help supercharge your content marketing efforts. As we learned a few weeks ago on an #seochat with Colby Almond, taking an image viral in Pinterest can not only increase the visibility for your brand & increase your website traffic, but can also increase your company revenue. You’re in for a real treat today as we have pulled in and interviewed some of the most well known and successful Pinterest marketers online. We’ve put together a five question set that we hope will be a resource and a guide to anyone wanting to launch a successful Pinterest…